The course “Future In-Car UX Design” was a collaboration between the University of Applied Sciences Potsdam and the Porsche UX department. The one week Workshop was about putting their new inhouse build prototyping and storytelling tool to the test – together with four members of the Porsche UX department. Including the director of incar UX Gana Meissner.
Testdriving the experience engine – a multiscreen storytelling setup built to prototype new applications for a future Porsche
Our initial approach was to tackle the topic “first aid”. Since even in our team of young drivers, no one was confident about the procedures anymore. And our research with people in the average Porsche driver age only confirmed our assumptions. But when we turned to the department of the firefighters Potsdam, we learned, that inexpert first aid is rarely a problem nowadays – but self protection at the crash scene is!
“If you’re dead yourself, you cant help anyone!”
Ingo · Firefighter
Therefore we changed our focus from assisting first responders to help others to assist the first responders protecting themselves. In our further research we shadowed people while they handled an improvised crash scene situation. The learnings of this shadowing combined with the insights provided by the fire fighters was the foundation on witch we built “Danger Zone” – our Storytelling and Prototyping approach to keep first responders safe.
In late 2018 we got selected to present our concept at scopes – a Porsche conference in Berlin.
Avoiding follow-up fatalities by protecting first responders first…
Situation
…
Michael's Mind
…
The car
…
Situation
When Michael drives his Porsche around a corner, he suddenly passes an accident and instictively hits the breakes.
Michael's Mind
»NOOOOOOOOOOO! Not good, not good, not good!«
The car
The cameras detected the crash as well – causing the car to switch in “first responder mode”. To put some pressure off of Michael right away, the ambulance is requested autonomously. And the hazard lights are activated as well.
Situation
Kind of shocked, Michael stopped his Porsche right behind the corner and tries to unbuckle his seatbelt to jump out of the car.
Michael's Mind
»Shit, what happened here? Is someone inside? Maybe dead? I got to go there… help them…«
The car
The car detects the life threatening position and calculates a safe parking position outside the “dangerzone”. Small enginges in the seatbelt buckle prevent Michael from unfastening.
Situation
Michael has recovered from the first shock and has followed the navigation outside the marked Danger Zone to the suggested parking position.
Michael's Mind
»Alright, Whats next? What have I learned back then? Ah… warning triangle! Warning Triangle!«
The car
Like most drivers his age, Michael forgets about the safety vest which is only compulsory since less than 10 years. He’s in a way better parking position, but he'd be still in danger once he’d stepped out of the car without the vest. That’s why the first responder mode reminds him.
Situation
Michael has put on the vest and waits for the next instruction.
Michael's Mind
»But now it’s definitely the warning triangle. How is it again? 30m? No, 100m! Maybe more since it’s outside a village… hmm…«
The car
Michael has now arrived at the last step of the first responder mode: The warning triangle. The Cluster Screen shows him where to find it, while the map gives him an idea of where to set it up.
Situation
Michael gets a kit containing of the warning triangle and the medical set out of the trunk and walks along the street to set up the triangle.
Michael's Mind
»Okay, I’ll set it up somewhere in front of the corner… like on the screen… but then what? How am I supposed to help the injured? When will the ambulance arrive?«
The car
The smart warning triangle illuminates automatically to protect Michael on his way down the street and vibrates gently once he reaches the right position to set it up. The smart medical kit on the other hand is equipped with an emergency sattelite phone and automatically connects to the approaching ambulance.
»Future In-Car UX Design« · Summer 2018
Supervision: Prof. Reto Wettach (FH Potsdam), Gana Meissner, Jochen Leinberger, Kersten Stahl and Sure Bak (all Porsche UX)
My work: Concept · User Research · UX/UI Design · Prototyping
Together with: Marius Wies and Moritz Gühring